In our current digital age, where anyone can self-publish anything they want, there’s more stuff out there than ever before—books to read, videos to watch, podcasts to listen to, etc—and more is coming out every day. Too much, even. More than anyone could ever keep up with, even if they vowed to only read/watch “the best” of every medium.

Content consumers have never had so many options. And content creators have never had so much competition.

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